Several jewelers at South Coast Plaza and Fashion Island say even with the uncertain economic times, sales of the pricey watches - some costing upwards of $500,000 - are still going strong. At Rolex, one of the most iconic names in the business, there has been an upswing in sales.
'In times of financial uncertainty, people put money into a commodity - luxury products that hold onto value, like precious timepieces and jewelry,' said Terry Weiner, CEO of Baron & Leeds, the official Rolex jeweler.
'In times of financial uncertainty, people put money into a commodity - luxury products that hold onto value, like precious timepieces and jewelry,' said Terry Weiner, CEO of Baron & Leeds, the official Rolex jeweler.
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