Forget diamonds - one Swiss watchmaker is betting on watches made from moon dust, parts of the Apollo 11 rocket and bits of spacesuits to capture consumer cash as an economic slow down bites.
More than 600 watchmakers have the Swiss brand stamp, so Geneva-based Romain Jerome aims to use "inaccessible materials" to set its products apart from rivals such as Richemont's Vacheron Constantin and independent watchmaker Patek Philippe.
"This gives value to the product and the brand. But the material must also be well known and it must be luxurious," Romain Jerome Chief Executive Yvan Arpa said in an interview at the group's headquarters.
In 2007, the four-year-old group sparked controversy with its "Titanic DNA" watches, made from steel and coal from the ocean liner that sank on its maiden voyage in 1912, with some critics saying the timepieces were in bad taste.
More than 600 watchmakers have the Swiss brand stamp, so Geneva-based Romain Jerome aims to use "inaccessible materials" to set its products apart from rivals such as Richemont's Vacheron Constantin and independent watchmaker Patek Philippe.
"This gives value to the product and the brand. But the material must also be well known and it must be luxurious," Romain Jerome Chief Executive Yvan Arpa said in an interview at the group's headquarters.
In 2007, the four-year-old group sparked controversy with its "Titanic DNA" watches, made from steel and coal from the ocean liner that sank on its maiden voyage in 1912, with some critics saying the timepieces were in bad taste.
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